B2B/B2C Marketing

Conducting patronage via the internet continues to expand at an extremely supple proportion. In fact, e-commerce is growing at a phenomenal rate. rifle to Forrester Research 17 million households shopped on report by the end of 1999, disbursement an average of $1,167 per household. By 2004, that number is expected to grow to 49 million households spending an average of $3,738 each (cited by the counterbalance for for Policy Information, n.d.). The internet business owner needs to be able to determine the best and some effective airmanship to reach desired customers. To do so, requires that the business establish to whom it is address to. Different marketing strategies are utilized for different push markets. For instance will it sell directly to consumers or to former(a) businesses. The business will also need to establish the most efficacious and effective means to arouse itself in a practical(prenominal) environment. E-business may be established between bank line to Consumer or B2C and refers to the purchase and selling of products and services online. It involves the consumers shopping for and get personal and household products. It also requires businesses to use online marketing and spate techniques to attract and retain customers as well as to fire products and services to them. There is fierce competition for advertising on the internet.

There are several major Web-portals that generate the weigh of traffic like Yahoo, AOL, AltaVista, Excite, Lycos, Netscape, Netcenter and MSN that make advertising profitable; although in that respect are major fractiousies regarding pricing of advertising because it! is extremely unvoiced to measure how many consumers view an advertisement. The text book , electronic Commerce: The Second Wave in Chapter Three on Selling on the Web: Revenue Models and Building a Web Presence it states the importance of developing a ensample to be able to gauge how successful advertising... If you want to thread a full essay, order it on our website: BestEssayCheap.com

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